Hong Kong megastar Aaron KWOK and Happy Wednesday join forces to make things positive
In a world working to heal itself by bringing positivity into lives, remembering that kindness matters and keeping things positive, teaming up with the Happy Wednesday brand of The Hong Kong Jockey Club, which is committed to making this happen, is one of Hong Kong’s most popular personalities-Aaron KWOK.
The megastar will appear in a special segment on the Happy Wednesday online channel where he'll share his thoughts about life in these challenging times and offer everyone some hope.
As an actor, KWOK is currently receiving widespread praise for his role in the Cantonese film, “i’m livin’ it”.
Directed by Hing-fan WONG, the film tells the story of Bowen, a once high-flying financier who has fallen on hard times.
Ashamed to tell his family and friends about what’s happened to his career, he’s forced to find shelter at various McDonald’s outlets with new “roommates” from the city’s homeless community.
With the popular Happy Wednesday nights at the iconic Happy Valley Racecourse on an enforced sabbatical because of the various restrictions put in place to help contain the coronavirus, the brand is now available online.
Here, Happy Wednesday is a meeting place for music, interviews with those making a difference in various different fields and sharing as much positivity as possible through content created and produced to be something of an online oasis of happiness.
“What we’re trying to create is a stress buster,” says Hans EBERT, the advertising and music industry executive who was instrumental in rebooting the Happy Wednesday brand almost a decade ago. “This online version of Happy Wednesday is a work in progress and constantly evolving in what is referred to as ‘the new normal’.”
“The idea for this project started out as a poem I wrote and then put to music with an accompanying video.”
“Having seen ‘i’m livin’ it’ and knowing something about the homeless in Hong Kong and those who give up their time to help as volunteers, we reached out to Aaron’s team to see their level of interest in creating more awareness of this problem and also the need for simply caring about each other in whatever way we can.”
Another key person who has thrown his considerable support behind this campaign is the CEO of the HKJC-Winfried ENGELBRECHT-BRESGES.
The man popularly known as “E.B” mentioned how, like everywhere else in the world dealing with the Covid-19 pandemic, Hong Kong is facing its own challenges-challenges that cause stress, anxiety and are creating radical changes in personal lives.
He adds, “What I think is most important is that despite having to keep to social distancing and restrictions as to where we can and cannot go, we should never lose sight of working with others to help create a positive mindset. Negativity solves nothing.”
“At the Club, we encourage everyone to embrace Hong Kong’s well-known Can Do spirit. Having lived in Hong Kong for twenty years, this resilience in the face of adversity has served us well. Of course, what we and the rest of the world are going through is something we have never experienced. By joining forces, and knowing that we’re all in this together is something I believe is the emotional support system we need.”
The HKJC CEO made special mention of Aaron KWOK: “Aaron is someone who’s a great ambassador for Hong Kong. Him joining to help us create a stream of positivity can only help lift the mood of many in this city.”
The bottom line is making a difference-a positive difference in Hong Kong and the world around us.
Positivity means different things to different people.
For the Happy Wednesday brand, it’s about throwing a pebble into the water and seeing how far the ripples go...and building a community from where everyone does their part to create a chain reaction of positivity in Hong Kong and abroad.
To listen to “Kindness Matters”, please click here: https://bit.ly/3lSaD6v
Stay tuned 21 Oct, 7pm