Happy Wednesday Rewind
When embarking on what became creating the Hong Kong Jockey Club’s Happy Wednesday nights at the iconic Happy Valley Racecourse, no one could have been prepared for the journey that lay ahead and what a game changer it became in the world of horse racing.
Happy Wednesday quickly became the most popular mid-week break and meeting place in Hong Kong for twentysomethings at the city’s most popular open air club.
Marketing Happy Wednesday was probably the first time that horse racing explored the online world- at that time mainly MySpace and YouTube- and created and produced original content- music, short form content etc- for different online platforms that gradually came on stream.
Happy Wednesday also had a cast that came together organically as was the experience they helped create.
Regulars were Hong Kong residents from all around the world. Tourists dropped in to see what it was all about and soak up the atmosphere.
There was the ‘live’ music at the Beer Garden and Adrenaline. The unique design of the racecourse made it possible for those new to attending a race meeting get up close and personal with the jockeys. They became fans of Zac and Joao and Karis and Chad and others. In turn, these young jockeys enjoyed engaging with others their own age.
On the Happy Wednesday menu were themed nights, conga lines of fun, fashionistas. What was made available was almost endless.
The video above is the first in a series where we return to those Happy Wednesday nights.